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Blog Intake Form
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Company Name
Name
*
First
Last
Company Email
*
Phone
Please describe the main sources of income for your business
Blog Branding Overview
Target Audience
Please describe your audience. Please include: Age range, Geographic location, Education, Income, Interests, Gender, Hopes and concerns, and any other audience information that will be helpful.
Desired Blog Culture
Write a short statement about the type of "culture" you envision creating with your blog and how you hope to see readers and your community interact with your blog. This can include tone, appearance, personality and special customs.
Blog Content Strategy
Content Categories: List the major categories that your content falls into
Categories are the various topics that your content can be divided into. These are usually general topics that often relate back to your business and the services or products that you specialize in. These are the areas that you hope to be considered an expert in and build a following around.
Content Tags: Brainstorm potential tags that you may use for your content
The difference between categories and tags - 'Food' would be a category, where 'rice' or 'chocolate' would be a tag on a post in the 'food' category.
Content Strategy: Outline your potential style types and mix for your content
Styles might include; instructional, informational, opinion, personality, video, audio, guest posts, etc
Blog Discovery and goals - Information
How many blogs do you plan to publish per month?
Will be needing a monthly calendar?
What is your frequency goal? How often would you like to publish new content on your blog?
Monthly
Weekly
2-3 times per week
4-6 times per week
Daily
other
If your goal is to publish 2-3 times a week, then you should have 8-12 content ideas per month. Alternately, you could plan 4 content series per month, as long as each series will allow you to post 2-3 times per topic.
Using your blog, what are your priorities over the next 6 months?
Increase Content Frequency
Establish Expertise
Build a Community
Grow Email Subscribers
Aquire New Clients
Increase Sales
Using your blog, what are your priorities over the next 12 months?
Establish Expertise
Build a Community
Grow Email Subscribers
Aquire New Clients
Increase sales
other
Example: If your primary goal is to grow your email subscriber base, you should have at least 50% of your CTAs each month going to an opt-in form for your newsletter. That opt-in could be for a lead generator incentive (free report, ebook, etc.) that is related to the content in your post or just a general call to join your community for updates and announcements.
Will you be doing an email newsletter?
Yes
No
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